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Brand Identity & Logos

Marks that hold up from a favicon to a freeway billboard.

Logos, identity systems and brand standards built as clean vectors, so they stay crisp on a business card, a website, a storefront or the side of an eighteen-wheeler.

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The skillset

What we bring.

Logos, identity systems, standards, handled by the same people from first sketch to launch.

Logo design

Distinctive marks drawn as true vectors, so they stay sharp from a favicon to a billboard. You get the full set of files: color, one-color and reversed versions in every format your printer, sign shop and web team will ask for.

Identity systems

Color, type, imagery and layout rules that make every piece look like it came from the same company. Customers recognize you faster, and new pieces come together quicker because the decisions are already made.

Brand guidelines

A clear standards guide your team and vendors can actually follow: logo use, spacing, colors with print and screen values, fonts and examples. It keeps the brand consistent long after launch, no matter who's making the next piece.

Typography

Typefaces and logo lockups chosen for personality and readability, licensed and set up for print, web and office use. Good type does half the work of looking established.

Icons & badges

Supporting marks, seals, badges and icon sets drawn in the same style as the logo. They give websites, packaging and signs a finished, consistent look.

Brand relaunches

Refresh an established brand without losing the recognition you've already earned. We keep what customers know, fix what's dated or hard to reproduce, and plan the rollout so old and new don't clash.

Illustration

Custom illustration, from hand-drawn marks to full campaign art, made to match your brand instead of stock that anyone can buy.

Brand strategy & naming

Positioning, names and taglines worth building a brand on. We look at who you're up against and what customers need to hear, then name and frame the business so it stands apart.

Copy & voice

Headlines, taglines and a written voice your brand can keep, so the website, ads and emails all sound like the same company.

The toolkit

Some of what we work with.

The work

Made by us.

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The Data Lede website Live newsThe Data Lede TerraCivic website Political dataTerraCivic
The Best Boutique, Mojotone MojotoneThe Best Boutique Lerxst Chi combo, Lerxst Amps / Alex Lifeson Lerxst Amps / Alex LifesonLerxst Chi combo Vintage repro campaign, Mojotone MojotoneVintage repro campaign Collect 'em all, Mojotone MojotoneCollect 'em all

Common questions

Before you ask.

How long does a logo take?

It depends on how many directions you want to see and how much research is involved. You get a timeline with the quote, before any work starts.

What files will I get?

Vector and high-resolution files in color, one-color and reversed versions, ready for print, signs, the web and social media.

Can you update my existing logo instead of starting over?

Yes. A refresh keeps the recognition you've built while fixing what's dated or hard to reproduce.

Do I need brand guidelines?

If more than one person or vendor makes things for your business, yes. Guidelines are what keep everything looking like the same company.

Can you name my business or product?

Yes. Naming and taglines are part of brand strategy, and we can check that a name works as a domain and on social media.

More from the studio

Other services.

Websites Design, build and launch Marketing & SEO Campaigns, SEO, social content, email Advertising & Print Ads, billboards, packaging, fleets Copy & Content Words, posts, photos, video Apps & Software Web, mobile and desktop AI Integration Agents, automation, smart tools Motion & Video Edits, loops, social video